Successful on the outside. Seeking more clarity and inner peace.

Psychological counselling and coaching for individuals, leaders and businesses.

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Master of Management (Faculty of Economics, Ljubljana)

25+ years of leadership experience

15+ years of work and education in personal development

Certified therapist and coach

Master of Management (EF Ljubljana)

25+ years of leadership experience

15+ years of experience and training in personal growth

Certified Therapist and Coach

Hi, I'm Sanela Dmitrović.

I am here to help you develop your potential and overcome obstacles on your personal growth journey.

The people who come to me are usually capable, responsible and successful. Still, they face internal pressure, recurring relationship patterns, difficulty setting boundaries, burnout, or the sense of having lost themselves.

Through psychological counseling and coaching, I help you understand yourself better, make more conscious decisions, and build a life that fits your values.

More about me

Who I Work With

I work with individuals, leaders and organisations — on personal challenges, on leading others, and on how teams work together.Recurring patterns in relationships, emotions or behaviour often call for deeper understanding, not more advice.

Two women seated in modern red chairs having a conversation in sunlight with shadow patterns on the floor.

For Individuals

Understand yourself and your recurring patterns.

Set clearer boundaries and develop more mature communication.

Strengthen your confidence in important decisions.

Build relationships in which you do not lose yourself.

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For Leaders

Make decisions under pressure.

Develop clearer and more effective communication.

Recognise and prevent burnout.

Lead others without losing yourself.

Book an appointment

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For Companies

Strengthen leadership capability across the whole team.

Improve communication between departments and in difficult conversations.

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Client Testimonials

Every client's experience is unique, but the goal remains the same: greater clarity, deeper self-understanding, and meaningful, lasting change.

To protect my clients' privacy, I do not disclose their full names or the names of the organisations they work with.

"During my most difficult period, I found support with Sanela that helped me process the past and find more inner peace. The weekly assignments helped me stay focused, and changes were noticeable after just the first month. Sanela guides professionally, yet in a way that helps you discover the answers within yourself."

Nina

"Work with Sanela brought about changes that became apparent over time. I noticed different reactions in my environment, and gradually, I returned to a more balanced state. The process helped me regulate my well-being and make the shifts I needed."

Tatjana

"Sanela and I went through a process, and the experience was excellent. She approached the process very meticulously and professionally, from preparation to execution. She has an excellent understanding of people, along with extensive knowledge and experience. I sincerely recommend her."

Andreja

"During a time when I felt lost and powerless, Sanela brought me clarity with her warmth, understanding, and expertise. She created a safe space where I could open up and confront what was holding me back. I am grateful for her support, guidance, and the feeling that I wasn't alone."

Elvisa

"When I decided to start the process with Sanela, I didn't know what to expect, but after just the first session, I felt I was in the right hands. She created a safe space where I could open up, better understand limiting patterns, and begin to build healthier ways of functioning. Her methods are gentle yet very effective."

Nataša

"Sanela is one of the few people I know who truly lives by her values. In her work as a psychological counselor, she is not only exceptionally professional but also deeply dedicated and personally committed. Her approach is sincere, and her work genuinely contributes to a better tomorrow for all of us. I warmly recommend her to anyone looking for a credible and heartfelt guide on their journey."

Boško

"Sanela is an exceptionally skilled and professional psychological counselor. Through her work, she helped me achieve inner peace and develop the courage to live authentically in line with my own values."

Maja

How I Work

I know the world you work in — twenty-five years in corporate leadership sit behind every session. I don't just address the problem, but the person as a whole: on the emotional, mental and subconscious levels.
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The process is based on three steps: understanding, conscious choice, integration.

Understanding

Together, we explore what is really happening, identify recurring patterns, and understand what may be driving your current challenges.

Conscious Choice

You gain clarity about what matters most, what needs to change, and the direction that is more aligned with your values.

Integration

Together, we turn insight into action through practical steps, clear decisions, and boundaries that support lasting change.

Approaches

We focus on understanding internal patterns, emotional regulation, and developing behaviours that lead to more stable relationships, greater inner strength, and more balanced functioning.

Transactional Analysis

Transactional Analysis (TA) is the framework at the core of my work.
‍It helps us see the patterns that shape the way we think, feel, communicate, and relate to others. Through this process, we look at recurring dynamics, the beliefs beneath them, and ways of relating that may no longer serve you.The aim is greater awareness, more conscious choices, clearer communication, and the freedom to respond rather than react.

Coaching

Coaching supports the move from awareness to action.
It supports you in clarifying priorities, strengthening your inner resources, making more conscious decisions, and turning insights into meaningful changes in everyday life. Coaching is a structured process that helps you develop greater clarity, personal responsibility, and consistency in creating changes that are aligned with your values.

Hypnosis

Hypnosis is a complementary method, used when it fits the work we are doing.
‍It involves a state of focused attention and relaxation that can bring greater awareness of thoughts, emotions and recurring patterns. Alongside counselling and coaching, hypnosis can ease inner tension, reinforce the desired changes and help new perspectives settle into everyday life.
You remain aware and in control throughout, and you remember the session afterwards.

Regression

Regression is a complementary approach used to deepen self-understanding.
‍Through guided exploration, we may reach memories, emotions or symbolic experiences connected to patterns, beliefs, or emotional responses you carry today.
The aim is to bring awareness to unresolved experiences and to open space for greater clarity and more conscious choices.
This is not about recovering factual memories or proving what happened. It is work with your subjective experience and the meaning you carry from it.

Why Sanela?

I know the pressure of results, and the person carrying it. For twenty-five years I built and led teams in environments where decisions are made quickly and where the cost of the wrong one is high. That is why the shifts we achieve do not stay at the level of insight — they show in how you lead, how you decide and how you work with people.

Take the first step.

Book an appointment