Successful on the outside. Seeking more clarity and inner peace.

Psychological counseling and coaching for individuals, leaders, and businesses.

Master of Management (Faculty of Economics, Ljubljana)
25+ years of leadership experience
15+ years of work and education in personal development
Certified therapist and coach
Master of Management (EF Ljubljana)
25+ years of leadership experience
15+ years of experience and training in personal growth
Certified Therapist and Coach

Hi, I am Sanela Dmitrović.

I am here to help you develop your potential and overcome obstacles on your personal growth journey.

Many people who seek support are capable, responsible, and successful.

Nevertheless, they face internal pressure, recurring relationship patterns, difficulties setting boundaries, burnout, or a feeling of having lost touch with themselves.

Through psychological counseling and coaching, I help you better understand yourself, make more conscious decisions, and build a life that is more aligned with your values.

Who is it for

Recurring patterns in relationships, emotions, or behavior often call for a deeper understanding, not just new information.

Two women seated in modern red chairs having a conversation in sunlight with shadow patterns on the floor.

For Individuals

Understand yourself and your recurring patterns

Build healthier boundaries and communication skills

Gain confidence in important decisions

Stay connected to yourself in relationships

For Leaders

Develop an authentic leadership style

Strengthen communication and people skills

Navigate change and difficult decisions with confidence

Grow professionally while staying true to your values

Person in a red blazer holding a takeaway coffee cup while sitting at a table with a laptop.
Young woman holding glasses and looking thoughtfully out of frame while sitting at a table with a laptop and coffee cup.

For Businesses

Recognize the signs of chronic stress and emotional overload

Understand what keeps you stuck in cycles of pressure and exhaustion

Customer Reviews

Every consulting process is unique.

For privacy reasons, I do not disclose the full names or business names of my clients.

"During my most difficult period, I found support with Sanela that helped me process the past and find more inner peace. The weekly assignments helped me stay focused, and changes were noticeable after just the first month. Sanela guides professionally, yet in a way that helps you discover the answers within yourself."
Nina
"Hypnosis with Sanela brought about changes that became apparent over time. I noticed different reactions in my environment, and gradually, I returned to a more balanced state. The process helped me regulate my well-being and make the shifts I needed."
Tatjana
"Sanela and I went through a hypnosis process, and the experience was excellent. She approached the process very meticulously and professionally, from preparation to execution. She has an excellent understanding of people, along with extensive knowledge and experience. I sincerely recommend her."
Andreja
"During a time when I felt lost and powerless, Sanela brought me clarity with her warmth, understanding, and expertise. She created a safe space where I could open up and confront what was holding me back. I am grateful for her support, guidance, and the feeling that I wasn't alone."
Elvisa
"When I decided to start the process with Sanela, I didn't know what to expect, but after just the first session, I felt I was in the right hands. She created a safe space where I could open up, better understand limiting patterns, and begin to build healthier ways of functioning. Her methods are gentle yet very effective."
Nataša 
"Sanela is one of the few people I know who truly lives by her values. In her work as a psychological counselor, she is not only exceptionally professional but also deeply dedicated and personally committed. Her approach is sincere, and her work genuinely contributes to a better tomorrow for all of us. I warmly recommend her to anyone looking for a credible and heartfelt guide on their journey."
Boško
"Sanela is an exceptionally skilled and professional psychological counselor. Through her work, she helped me achieve inner peace and develop the courage to live authentically in line with my own values."
Maja

 Why is my approach unique?

I don't just address the problem, but the person as a whole – on an emotional, mental, and subconscious level.

The process is based on three steps: understanding, conscious choice, integration  

Understanding

Together, we explore what is really happening, identify recurring patterns, and understand what may be driving your current challenges.

Conscious Choice

You gain clarity about what matters most, what needs to change, and the direction that is more aligned with your values.

Integration

Together, we turn insight into action through practical steps, clear decisions, and boundaries that support lasting change.

Approaches

We will focus on understanding internal patterns, emotional regulation, and developing behaviors that lead to more stable relationships, greater inner strength, and more balanced functioning.

Transactional Analysis

Transactional Analysis is the core framework that underpins my work.
It helps us understand the patterns that shape the way we think, feel, communicate, and relate to others. Through this process, we explore recurring dynamics, underlying beliefs, and ways of relating that may no longer serve you.The goal is greater awareness, more conscious choices, clearer communication, and the freedom to respond rather than react.

Coaching

Coaching supports the transition from awareness to action.
It helps you clarify what matters most, strengthen your internal resources, make more intentional choices, and translate insight into meaningful change. I draw on NLP and CBT approaches to support practical, sustainable growth that can be applied in everyday life.

Hypnosis

Hypnosis is a complementary method that may be integrated into the process when appropriate.
It involves a state of focused attention and relaxation that can support greater awareness of thoughts, emotions, and recurring patterns. Used alongside counselling and coaching, hypnosis can help reduce internal tension, strengthen desired changes, and support the integration of new perspectives and insights.

Regression

Regression is used as a complementary approach to deepen self-understanding and personal insight.
Through guided exploration, we may access memories, emotions, or symbolic experiences that are connected to present-day patterns, beliefs, or emotional responses. The purpose is to develop a deeper understanding of yourself, bring awareness to unresolved experiences, and create space for new perspectives, greater clarity, and more conscious choices moving forward.

Why, Sanela?

Over 25 years of experience in leadership and management within international corporations, combined with more than 15 years of in-depth work and education in personal growth, has provided me with a unique insight into the challenges faced by individuals and organizations.

Sanela Dmitrovic

Take the first step.